Sipping into the Future: The Rise of THC-Infused and Hemp-Derived Beverages
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Event Details
Sipping into the Future: The Rise of THC-Infused and Hemp-Derived Beverages
As the cannabis industry continues to innovate, THC-infused and hemp-derived beverages are emerging as a key trend among diverse demographics. These beverages break traditional stereotypes, offering a sophisticated and functional alternative for consumers seeking relaxation, wellness, and social enjoyment.
In this webinar with Amanda Bruns, we’ll address common misperceptions about THC-infused and hemp-derived drinks, explore their rising popularity among active, health-conscious individuals, and discuss their unique appeal to older adults! Join us for a thoughtful discussion on the growing market, consumer behavior, and the future of cannabis-infused beverages.
Highlights:
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What’s in Your Glass? Learn the differences between THC-infused and hemp-derived beverages.
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Myth-Busting Misperceptions: Address safety, dosing, and the shift away from outdated “stoner” stereotypes.
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Health & Wellness Trends: Discover why active, health-conscious consumers are embracing cannabis beverages.
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A Growing Market for Older Adults: Explore the appeal for seniors, particularly women, seeking relief and alternatives to alcohol.
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The Future of THC-Infused Drinks: Insights into market trends, consumer behavior, and what’s next for this innovative industry.
For More Information:
Amanda Bruns is the Founder/Chaos Coordinator of Ale Advised, a beverage consulting firm. Among other roles, she currently acts as the Fractional Chief of Staff for the Hemp Beverage Alliance. She enjoys being involved in her community and industry, volunteering in roles for Pink Boots Society, Women's Craft Fermentation Alliance, Women on Tap CIC, etc.