Doing Sensory Without “Doing Sensory"

While most large and established breweries recognize the value of a Sensory program, the resource demands on a small brewery make it seem impractical to start one. But what if you could capture the benefits of a Sensory program without actually running one? Imagine an approach that 1) turns your staff into flavor experts by sparking their intrinsic motivation and 2) enhances both beer quality and the customer experience—all without the need for a dedicated administrator.

The key? Experiential Learning. These techniques, well-known in the Education Technology sector, reflect how you likely learned to brew—by doing! Playful, immersive methods foster a deeper appreciation for beer while fitting naturally into your team’s routine.

In this webinar, you’ll see how intentional flavor training can transform the customer experience and strengthen your QA/QC efforts. Best of all, these methods don’t require a traditional program structure, making it easy for any team to reap the benefits without extra administrative overhead.

If you’re a small brewery that’s been hesitant to start a Sensory program, this session will show you how the right training approach can make everything else fall into place.