Demystifying Recycling & Crafting Community Partnerships for Sustainable Waste Diversion
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Event Details
Craft brewers and suppliers play a key role in sustainability, yet plastic waste remains a major challenge. This session will explore the environmental impact of plastics, debunk recycling myths, and highlight what’s truly recyclable. We’ll cover upcoming packaging laws, Extended Producer Responsibility (EPR) initiatives, and practical waste diversion solutions like packaging alternatives and collaborative recycling programs. Learn how adopting these strategies can help reduce waste, ensure compliance, and strengthen consumer loyalty. LEARNING OBJECTIVES: Understand the Recycling Landscape – Learn what materials are truly recyclable and how proper sorting improves recovery efficiency. Explore EPR & Legislation – Gain insights into packaging laws and EPR initiatives to stay compliant while advancing sustainability. Implement Waste Diversion Strategies – Discover practical steps to reduce waste through sustainable practices and community collaboration. Leverage Sustainability for Consumer Loyalty – Learn how to communicate your sustainability efforts to build stronger brand trust.
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Romi Rossel is the Co-Founder and VP of San Diego Brewcycling Collaborative, a 501(c)(3) organization focused on plastic waste diversion and community education within the craft beverage sector. She is also the Co-Owner of The Bountiful Bag, an upcycling and eco-awareness fashion brand that turns malt bags and other hard-to-recycle materials into durable products. Romi has spent the last seven years dedicated to promoting sustainability and reducing plastic and food waste in the fermentation industry. Since 2014, Romi has been a driving force in brewing and distilling, combining her expertise and passion to inspire meaningful change. As the Chapter Co-Lead of Pink Boots Society San Diego, she also supports the advancement of women in the fermentation industry. With a diverse background in visual arts, marketing, finance, and operations, Romi is skilled at making complex topics engaging and accessible. Her mission is to make sustainability both actionable and inspiring, using her creativity and environmental passion to motivate others to join the global effort of saving the world.